Today, Glass Animals releases their new track “It’s All So Incredibly Loud” taken from their fast approaching third album Dreamland out via Republic Records on August 7th. Listen to the track HERE.
“It’s All Incredibly Loud” arrives hot on the heels of Glass Animals’ latest scorching, bass-heavy pop-trip, “Heat Waves,” which is currently sitting at #11 on Spotify’s U.S. Viral Chart and in the Top 35 on Spotify’s Global Viral Chart, as well as in the Top 10 at U.S. Triple A and Alternative Radio. “It’s All So Incredibly Loud” swells with anticipation and expectation; its urgent, expansive, club-style keyboard melody teamed with Dave Bayley’s signature dreamlike vocals makes for a heady mix. The song comes with its own visual accompaniment, which is directed by the remarkable talent David Wilson (Tame Impala, Christine and the Queens). The video, in its own beautiful way, draws focus on the inevitable jump-off point and the terrible silence that follows.
Dave Bayley explains, “The entire song is only about three seconds of life. I think most people have been in a position where they have had to tell someone something that they knew was going to devastate them. Something that would change their life. It’s about the silence that occurs between those words leaving your mouth and the other person reacting. It’s the most deafening thing I’ve ever experienced. The video is meant to be a metaphor for the build-up before that, and then the sudden explosion of quiet that lasts forever.”