INTERVIEW: Cliff Savage

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Q: Hi Cliff, welcome to VENTS! How have you been?

A: Thank you for having me! With everything going on in the world right now, I’m just trying to stay busy, and engaged with my fans, so that when we finally get out of this pandemic, I can hit the ground running again!

Q: Can you talk to us more about your latest single “Cha Cha”

A: Of course! “Cha Cha” is one of my favorite records right now because it has all of the ingredients needed for a “hit” turn up record. I wanted to make something that makes new listeners ask “Who is that?”, and also wanted to challenge myself to experiment with new sounds and vocal tones. “Cha Cha” really helped me realize that creating catchy music is part of my niche.

Q: Did any event in particular inspire you to write this song?

A: My creative process typically comes from one of two points of inspiration. The first being any particular thing that directly impacts me in my life or second being inspired by production. I have this saying, “If you can’t listen to the beat without lyrics, it doesn’t slap enough”. 

I feel like good production writes the song for you. I find myself writing my best songs when I press play and words immediately start flowing through my thoughts within the first few seconds of hearing an instrumental.

Q: Any plans to release any sort of video for the track?

A: I’m glad you asked because we just finished shooting the video for Cha Cha. I believe “Cha Cha” is my most visually pleasing music video to date. It will be released sometime late August. 

Q: How was the recording and writing process?

A: My recording process has been more fun for me lately. I typically write my music in the notepad app on my phone. Now it’s more hybrid. Sometimes I use my phone but now it’s mostly freestyle. I recorded “Cha Cha” without writing anything down. Recording without writing feels more organic.

Q: What role does Long Beach play in your music?

A: I’ve never been asked this question before! Props to VENTS for sure!! Long Beach has EVERYTHING to do with my music. It’s one of the most multiculturally diverse places in the world in my opinion. From food all the way to it’s people. Growing up there allowed me to tap into so many flavors of music and styles hip hop due to the diverse community of friends I had and people I’ve worked with. I believe my city taught me how to be different. I’m grateful because I feel like it shows in my music. It’s funny you asked this question because just the other day one of my fans told me that the reason they love listening to my music is because you never know what you’re gonna get.

Q: What made you want to go for a much Latin-infused direction?

A: I have a friend that listens to a lot of Latin music. I’m learning more about that wave and I find myself getting more into it.  He kinda put me up on some artist making noise in that genre. I remember joking with him and saying “Watch I’m gonna make some Latin sh*t”. I was messing around but at the same time I wasn’t. I came across the beat for “Cha Cha” and took the opportunity to try a new sound.

Q: Does the new single mean we can expect a new material – how’s that coming along?

A: My goal every year is to be more consistent than the last. You can expect more music, more videos and more content. Currently I’m releasing singles while continuing to find new fans. I plan on leading this into an album. Everything is coming along better than I could ask for. My team is always two or more steps ahead of what you see.

Q: Any tentative release date or title in mind?

A: We’re definitely planning on giving our fans an album before the end of the year. It could be a dope Christmas gift. Keep your eyes open!

Q: Any plans to hit the road?

A: That was the plan this year. When I got back home from my concert at Texas  at Texas Tech University, I was hyped!. I couldn’t wait to get back on the road. I was looking forward to visiting Germany and touring overseas. We’re going crazy in Europe right now. I was also looking forward to performing at Rolling Loud but Covid’s got us all in the house. Giving God gives us his grace, after this pandemic I plan on picking up where I left off and getting back on the road. This time with new music

Q: What else is happening next in Cliff Savage’ world?

A: Continuing to find ways to give back and help people while we all figure out the new normal. I plan on doing some more live-stream shows, and hope to tap in with the VENT listeners again in the future!

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